Who We Are



 

Principal

Neil is an innovative leader with a proven track record in strategic planning, P&L management, and franchise system development.

He has led aggressive growth for a number of international companies including Wendy’s Restaurants of Canada, Blockbuster Video and Burger King and helped many of his clients create profitable growth strategies of their own. Neil has extensive board experience having served on the board of directors for the Canadian Restaurant and Foodservice Association, YMCA of Oakville and Dave Thomas Foundation for Adoption.

He has written and contributed to a number of industry publications including the CRFA Magazine, Canadian Business Magazine and Canadian Business Franchise Magazine.

FirstOak Hospitality Business Advisory Board

FirstOak benefits from the expertise provided by a select group of business advisors who provide support and strategic business guidance for the company.

David Newcombe: Chief Operating Office of Extreme Brandz, a multi branded international QSR company. David has had an extensive and successful career in the North American restaurant industry in various leadership roles with brands such as McDonald’s, Wendy’s, Sodexo, Pizza Hut and MR.SUB. www.extremebrandz.com

Mark White: VP Finance and Development, Wendy’s Restaurants of Canada Inc. Mark provides astute financial acumen and industry perspective that he has developed throughout his extensive career in the Canadian foodservice industry. www.wendys.com

Sean French: Owner and founder of the “The Gardener”. Sean is a consummate entrepreneur who has grown his franchised landscape maintenance and snow removal company into a successful and thriving business. Sean has over 25 years of experience in franchising, growth strategies and small business management. www.hirethegardener.com

Jeanine Miessner: Owner and President of Karstan Communications. Jeanine has over 20 years experience in foodservice marketing, communications and promotion management www.karstan.com

George Szewchuk: Owner and founder of Szewchuk & Associates Inc. George is a purchasing professional with over 30 years of North American and Global purchasing experience with Fortune 500 level companies such as Goodyear Tire, Maple Leaf Foods, Kellogg Co., Burger King and KFC. www.costsavingsinc.com

 
 

Interested? neil.lester@firstoakconsulting.com
81 First St.
Oakville, Ontario
L6J 3R5
416.729.6137

Testimonials

“We found Neil’s industry knowledge and expertise to be extremely valuable in assisting us with our strategic and tactical plans for our Canadian business” .
John Maguire, Executive VP & C.O.O.,
Panera Bread

“As an independent entrepreneur, we needed someone who could quickly grasp what we needed to put us on a solid footing with our newest restaurant project. Neil’s experience and knowledge of the business was invaluable in working through a number of key areas such as menu analysis, marketing focus and brand positioning. FirstOak Hospitality delivered everything we wanted in a timely and efficient  manner“ 
John and Kerri Stefanidis, Owners,
Table Top Restaurant

 

 
     
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